History channel look at big machines uses
Mittal Steel name, not Ispat Inland
BY ANDREA HOLECEK
This story ran on
nwitimes.com on Saturday, January 29, 2005 12:41 AM CST
EAST CHICAGO -- Ispat Inland Inc.'s No. 7 blast furnace
was featured as the largest blast furnace in North America on The
History Channel's "Modern Marvels" program Wednesday, but the
Ispat Inland name was conspicuous in its absence.
The program, which featured five of the world's largest machines,
referred to the East Chicago plant as Mittal steel company rather than
Ispat Inland, even though the company hasn't officially renamed the
Mittal Steel Co. N.V., was formed through the
consolidation of Ispat International N.V. and LNM Holdings N.V., in
But with the pending merger of Mittal and International Steel Group
Inc., which also owns a steel plant -- ISG Indiana Harbor -- in East
Chicago, Mittal has postponed officially changing Ispat Inland's name.
"The show will live on, and we didn't want them to include
something in it that would soon be out of date,'' said David Allen,
Ispat Inland's corporate communications manager.
"The brand is Mittal.''
When the official name change is completed, a new Mittal company logo
will replace Ispat Inland's blue oval on paper goods, smokestacks,
buildings, vehicles and even the steel coils already in inventory
waiting to be shipped to customers, Allen has said.
The Inland name may or may not remain in some form, he said.
Ispat Inland will become part of Mittal's U.S. division along with ISG's
facilities in East Chicago and Burns Harbor, Riverdale and Hennipin,
Ill., and in Ohio, Pennsylvania, North and South Carolina, West Virginia
No. 7 blast furnace was built by the company -- then Inland Steel Co. --
in 1980 at a cost of $1 billion, according to the documentary. The
largest and newest of the three blast furnaces at Ispat Inland, the
furnace produces about 10,000 tons of steel daily, and has twice the
capacity of the other two furnaces combined. It was relined in the
summer of 2004 at a cost of about $100 million.